The Friends of Te Papa stand at a remarkable intersection of local commitment and global connection. As members of the World Federation of Friends of Museums (WFFM), we belong to an international community of volunteers who believe deeply in the power of museums to inspire, connect, and guide people through every stage of life. This shared purpose was strongly affirmed at the recent WFFM conference I attended in Athens, where speakers from around the world reminded us that museums flourish when their Friends groups are engaged, visible, and woven into the fabric of their communities.
At the heart of the WFFM message was a powerful reminder: museums are lighthouses that help us navigate life. Their role has shifted from presenting objects to understanding visitors and responding to their needs. In difficult times, items once seen as curiosities become community treasures, grounding us in shared identity and memory. Friends groups play a crucial role in this transformation.
A key insight was the need to engage younger generations. Promoting Friends activities and showcasing the social and learning opportunities available can help build a more diverse and future‑focused membership. But this shouldn’t be the main thrust of any membership drive, we must not simply work to attract new Friends, but to stop to listen to those who are already with us, strengthening their sense of belonging and ensuring their voices shape our direction. If you would like to discuss ideas of building membership and the Friends community, please email the office and we can meet for coffee.
This leads us to Friends of Museums Day, celebrated on the second Sunday of October. Originating in Europe, this initiative now spans the world, with museums hosting lectures, concerts, workshops, and community events under the theme “Your Museum, Our Passion.” WFFM is eager for Friends of Te Papa to participate this year and the Executive Committee agrees. Watch this newsletter for updates on our Friends event, 11 October at Te Papa.
The conference also highlighted the strengths of Friends groups in times of crisis: local presence, established volunteer networks, and civic credibility. Yet new challenges lie ahead. We must consider how to expand our circles, create membership opportunities, and ensure our membership reflects the diversity of the streets around us. As museums increasingly embrace tourism, mobile collections, and inclusive experiences, Friends groups must adapt to attract new categories of visitors.
In conclusion, the global shift from object‑centred to visitor‑centred museums underscores the importance of Friends groups. We bring life to Te Papa’s galleries and exhibition spaces, offer shared social experiences, and create emotional connections that keep members engaged. Our events provide interpretation, expertise, and a sense of community—elements no individual visit can replicate. To thrive, we must continue building these emotional bonds, ensuring every member feels anchored, valued, and part of something larger than themselves.
I thank you for being part of the Friendship bond and look forward to a long and meaningful future as we continue growing our community.
Mazz Scannell
President
All travel and conference costs were paid for personally, without drawing on Friends’ funds.