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Poster from The International Wool Secretariat (publisher), circa 1950s, United Kingdom Blake, F. Donald (artist). Gift of Mary-Annette Hay, 2007. Te Papa CA000916/001/0037
In 1937 wool producers in Australia, South Africa and New Zealand banded together to form the International Wool Secretariat. The IWS had two key aims – to promote wool above all other fibres and facilitate research. Its formation reflected an international trend towards the collective marketing and promotion of agricultural products, and an acute awareness of the emerging threat of new synthetic fibres.
In this illustrated talk, Claire Regnault, Senior Curator History, will explore the early years of the IWS promotions in New Zealand, and in particular the organisation’s strategic use of British and European high fashion to promote the wonders of wool. Highlights will include the Wool Councils’ display at Centennial Exhibition in 1940, a post-war tour of ‘mannequins in miniature’ and a series of large scale theatrical productions developed by Mary-Annette Burgess in the late 1940s and 50s.
Feature image: Detail from: Suit, woman’s, 1948, London, by Hardy Amies Ltd. Gift of Mary-Annette Hay, 2007. Te Papa (GH015669)
Member $18, non-member $25 (includes refreshments and 3 hours free parking)